Nowadays, marketing has managed to evolve into a completely new product due to its fast development and improvement. In terms of focus and economic indicators, it has become much more mobile, social and effective. The major objectives of marketing are the ability to identify the interests of the target audience and competently create a channel of communication by combining various tools. Consequently, a modern marketer should be able to combine technology with strategy and possess multitasking skills. A harmonious synthesis of all components of a number of marketing concepts provides an opportunity to find the path to success.