Loyalty card design

Cards for Wallet and Google Pay are the digital version of the usual plastic cards. They are stored in an app instead of a classic wallet. Digital cards have a barcode or a QR code, which is read at checkout with a normal scanner.

The digital card sits in your guest's mobile wallet. Every time they open the app, they will see your card, so it will remind them of your venue.

This is one of the reasons why you should pay special attention to the design of your loyalty card.

The second reason is your brand. Your loyalty card is part of your brand.

It should show your brand style and make people think of your venue right away.

The third reason is also about the associations you can build around a digital loyalty card. If it catches the guest's eye, they will want to tap on it, and this can be one more reason to visit your venue again.⠀⠀

Today our designer will share a few tips on how to make your card beautiful and memorable:⠀⠀

• The banner on the card is very small. Make it look like the banner has no borders: use the same background color for the card and the banner
  
  
• Minimalism is in fashion now: don't fill the card with lots of photos and illustrations. It's better to leave more free space and one strong element

The same rule applies to text. It's enough to write, for example, "Points card", and not try to squeeze in all the loyalty terms. There is space for them on the back of the card, and you can also add clickable links there

• Be creative! There's no rule that you can't put photos of your venue or dishes on the card, just as there's no rule that you must use only illustrations. We have examples of companies that put their sticker packs on their card. And it looks bright and beautiful!
  
  
• And also - try different options. Loona.ai will always help you with your ideas and experiments.

And if you don't want to make the design yourself, our designer will always help you and create a unique design just for you.