Three partner roles
-
Referral partner
Recommends Loona.ai and passes on the contact. Our team handles the sale and implementation.
10–15%
Renewal commission: none
-
Sales partner
Handles the sale on their own: meeting, presentation, sales proposal, agreements. Loona.ai handles implementation.
15–25%
Renewal commission: 10% every year
-
Full-service partner
Sells, implements and supports the client all the way.
25–40%
Renewal commission: the first-year rate
The exact commission rate for a deal depends on the role and the partner tier: Start, Active or Key.
First-year commission rates
| Partner role | Start | Active | Key |
|---|---|---|---|
| Referral partner | 10% | 12% | 15% |
| Sales partner | 15% | 20% | 25% |
| Full-service partner | 25% | 30% | 40% |
Terms apply from November 2026.
Partner income
Average contract value: ₽250,000 for a 12-month license
Referral partner income
From one client
- Start · 10%₽25,000
- Active · 12%₽30,000
- Key · 15%₽37,500
The payout is for the client's first year. A referral partner gets no commission from renewals.
Minimum to confirm your tier: 6 clients a year From ₽150,000 a year at the Start tier
Sample yearly income
₽450,000
≈ ₽37,500 a month
Key tier, 1 new client a month:
12 × ₽37,500
Uncapped earnings: each additional client adds +₽37,500
Sales partner income
From one client
- Start · 15%₽37,500
- Active · 20%₽50,000
- Key · 25%₽62,500
Plus ₽25,000 every year from each client renewal: 10% at any tier.
Minimum to confirm your tier: 6 clients a year From ₽225,000 a year at the Start tier
Sample yearly income
₽1,575,000
≈ ₽131,000 a month
Key tier, 45 clients:
12 new × ₽62,500 = ₽750,000
33 renewals × ₽25,000 = ₽825,000
Uncapped earnings: each additional client adds +₽62,500
Full-service partner income
From one client
- Start · 25%₽62,500
- Active · 30%₽75,000
- Key · 40%₽100,000
Every renewal is paid at the same rate as the first year, for as long as the client stays with Loona.ai.
Minimum to confirm your tier: 6 clients a year From ₽375,000 a year at the Start tier
Sample yearly income
₽4,500,000
≈ ₽375,000 a month
Key tier, 45 clients:
12 new × ₽100,000 = ₽1,200,000
33 renewals × ₽100,000 = ₽3,300,000
Uncapped earnings: each additional client adds +₽100,000
Renewal commission
-
Referral partner
0%
Commission only for the client's first year
-
Sales partner
10%
From every renewal payment, at any tier
-
Full-service partner
25–40%
The same rate as in the first year of the deal
From month 13, for as long as the client renews the license. We take the role and rate from the first deal with the client.
When you get paid
- 01
Referral partner and sales partner
After the client pays for the contract in full and you have done your agreed role. The client must sign the acceptance certificate.
- 02
Full-service partner
In parts, after acceptance certificates are signed for each stage of implementation and ongoing support.
- 03
Monthly reconciliation
Payout on the 15th of every month, after the paperwork is done and the client's implementation is complete.
We set the rate and how each stage is paid before work starts. Refunds lower the amount the commission is based on.
Your own services
Loona.ai launch
Integration, loyalty rules and training for the client's staff.
Win-back
Splitting the guest database into segments, communication automations and testing the program mechanics.
Monthly CRM marketing
A campaign plan, doing the work and a report for the client.
The partner sets the price of the services. We show the license and the services to the client separately, so the income from services is all yours.
Getting started and partner support
First 30 days
One suitable sales opportunity
A demo, short training and a ready-made offer for the client. A Loona.ai manager joins the first joint meeting.
Start
Demo, intro training, help with the first deal
Active
Partner directory, joint case studies and events
Key
Joint sales plan, priority for incoming leads
You can implement on your own after certification. We assign leads based on skills and workload.
Partner portal
Everything is clear: every deal and every commission in one place
Deal registration
The partner registers the deal in the portal, or a Loona.ai partner manager does it.
All deal stages
From registration and the meeting to the contract, payment and implementation, you see the status in real time.
Commissions
How the commission is calculated, what you have earned and the payout status for each client.
- 1 business day to confirm a deal registration
- 90 days of project protection, extended while you actively work on it
Become a Loona.ai partner
Submit a request or contact us using the details below.
Yulia Ozerova
Head of Sales and Partnerships
Thank you!
We'll be in touch.