Communications and marketing

Promotion tools

for a loyalty program

Social media

Today almost every company has social media accounts. These channels work very well, and you can use them to hand out cards to users for free.

Just put a link to the download page:

  • in Facebook* posts;
  • in your Instagram* profile and Stories ("Swipe and download the card");
  • in VK posts;
  • under YouTube videos.

Sharing the QR code

  • A table tent is the main tool to promote digital cards offline. These are table signs and menu holders that stand on tables in cafes and restaurants, at office reception desks and so on.
  • Stickers with a QR code are another way to hand out cards, and they work just as well. It's best to explain briefly and clearly how a customer can add the card to their smartphone. You can use stickers on restaurant menus, at store checkouts, on gift bags, receipts and so on.
  • Flyers and inserts. They are most often used as handouts in all kinds of ads and promotions. If you put a QR code on them, it will be easy to download the card to a phone. Later on, this lets you stay in constant touch with the customer.

Email campaigns

An email campaign to your customer base, or giving cards to registered users, is one way to introduce your loyalty program and tell people about all its benefits. The result: more people add the card.

Company website

Tell people about digital cards and how to download them on a separate page of your company website. This way you get two benefits at once: constant communication with the customer and better targeting, because you can analyze the data you collect.

Referrals

With the "Share card" feature, a customer sends the card to a friend and gets a reward for it: an extra discount or points added to their points account.

Summing up

Use as many online and offline channels as you can and make sure a lot of people add your digital cards. If you carefully analyze how well each way of handing out cards works, you can focus on the most effective ones, the ones that bring you the most customers.

*Meta Platforms Inc. is designated as an extremist organization in Russia

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