Communications and marketing

Promotion tools

Use Loona.ai digital loyalty cards as a standalone tool to promote your brand

The success of any loyalty program depends a lot on how widely you spread your digital cards. To add one, a customer just needs to follow a link. With a well-organized approach and effective online and offline tools, you can spread them as fast as possible.

Let's look at these tools in more detail.

Social media

Today almost every company has social media accounts. With such effective channels, you can share cards with users completely free. Just post a link to the download page:

  • in FB posts;

  • in your IG profile and Stories ("Swipe up and get the card");

  • in VK posts;

  • under YT videos.

Sharing a QR code:

  • Table tents are the main tool for promoting digital cards offline. These are small table signs and menu holders that stand on tables in cafes and restaurants, at office front desks, etc.

  • Stickers with a QR code are another equally effective way to spread cards. It's good to explain briefly and clearly how a customer can add the card to their smartphone. You can put stickers on restaurant menus, at store checkouts, on gift bags, receipts, etc.

  • Flyers and inserts. They are most often handed out during all kinds of advertising and promo events. If you put a QR code on them, getting the card on a phone is easy. Later, this lets you stay in constant touch with the customer.

Email campaigns

An email campaign to your customer base, or giving cards to registered users, is one way to introduce your loyalty program and tell people about all its benefits. The result: more people add the card.

Company website

Create a separate page on your company website to tell people about your digital cards and how to get them. This gives you two benefits at once: constant contact with the customer and better targeting, thanks to analyzing the data you collect.

Referrals

With the "Share card" feature, a customer sends the card to a friend and gets a reward for it: an extra discount or points on their account.

Summing up

Use as many online and offline channels as you can, and make sure lots of people add your digital cards. By carefully checking how well each way of sharing cards works, you can focus on the most effective ones that bring you the most customers.

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