Better loyalty program features

To improve is to change; to be perfect is to change often

Winston Churchill, politician

And since we strive to be perfect, we listen closely to our clients' requests, try to make the tool as easy and clear as possible, and, of course, release updates regularly.

The specialists who work on these updates know them very well. So we decided to write a detailed article about everything new that our loyalty program can do now, so that everyone can stay up to date and understand how to use these features in their work.

1. Email campaigns

Want to send your guests not just short messages, but full announcements too? Now you can - we added an email campaign service.

Now you can tell guests more about your company. And when you create the campaigns, you can use the filters you already know, with lots of settings, to target a narrow audience segment. For example, if you have a cafe chain, you can send emails with the event schedule only to the guests who go to one location, without flooding everyone else with emails.

2. The "points expiring" automation

Many guests see points on their card but are in no hurry to spend them. We have a "points expiring" automation that reminds the guest that their points will expire after some time. This way, we can encourage forgetful guests to come back to you in time to spend these points.

3. New filters

For true masters of our loyalty program settings, we added new filters that make the ways to work with your guest database almost unlimited:

• by UTM tag. Now you can target guests who came from a specific source. You can also set up a separate tag for each marketing activity and give extra points only to the guests who came from there. You can make active use of partner programs. All guests who came through a separate link from your partners can be counted separately. You can not only give them special points, but also see how well each of your partners works. For example, you placed your restaurant's points program code in a partner beauty salon and in a barbershop, and gave welcome points for signing up. Now you can count how many more (or fewer) guests came from the beauty salon.

• date of the last transaction. This shows when a guest last visited you and whether they have been away for a long time. Then you can work with exactly the group that hasn't visited your venue for a certain time. For example, you know there was a tasting on a certain day, and some people haven't come to you since then. Now you can send them a separate campaign and invite them to a new tasting.

4. Welcome points only after the first transaction

Afraid that guests will sign up for the card, spend the points right away and never come back? Our new update lets you give welcome points only after the first transaction. Now, to spend the welcome points, the guest has to visit your venue at least a second time. What's more, you can use this mechanic not only for welcome points. For example, if a guest came for a special holiday, they can get extra points as a gift.

5. SMS verification

A lot of updates this month were about SMS verification. We know very well that sending SMS for verification is expensive, so we want as many guests as possible to register the card. Now the guest taps the link and sees the venue's page asking them to leave a phone number. This builds trust, and more guests register the card.

6. Verification of foreign numbers

We also added SMS verification for foreign numbers. So now, even if you have guests from abroad, SMS verification works for foreign SIM cards too.

7. Give gifts!

Want to give a specific product as a gift? For example, a welcome glass of champagne for all new guests. We made this possible too. Now, to ring up a single item for ₽0 on the check, you can add a separate item code right in the loyalty points system. This way you can give gifts that are as good for you as possible and will surely make your guests happy. And most importantly - it will be very easy for you to count how many of your guests used this offer.

8. Flexible points earning

If your menu has dishes you don't want to give points for, or, the other way around, you don't want guests to pay with points for a certain category of dishes, you can limit paying with points for some products or categories. For example, for a business lunch. You can also now choose dish categories that won't earn points when sold, so the restaurant doesn't lose its profit. If you already run a discount promotion in the restaurant, you can choose not to give points on these items. As you can see, our loyalty program is getting more and more flexible in its settings. And we make sure it doesn't just give guests discounts, but first of all brings profit to business owners.

9. Working with reviews

If you want to collect reviews from your guests but post only the positive ones on other review sites, we now have this feature too. You don't just see all reviews in your admin portal, both positive and negative. You can also contact a guest who wasn't happy with something, talk to them and find out what exactly they didn't like, and then invite them back or give them points. We think another plus of this system is that you can track every review collected from loyalty program members and see who wrote it. And if you have a person whose job is to collect feedback, you can make guests even more loyal. All they need to do is call the guest who left the review, thank them and ask what went wrong if the review was negative, or simply invite them back if the review was positive.

Friends, be sure to use our updates and change together with us!

If you have questions about using the updates, write to our support fairies 🧚

And if you don't have a loyalty program yet, sign up for a free consultation. We'll tell you how the Loona.ai loyalty program will be useful for your business and help grow your company's revenue. You can also try our software for free 💎