Analytics

The Loona.ai platform lets you track every action users take with their cards. You get a full picture of how your customers behave and what they are interested in. This helps you set up ad campaigns better and get more profit from your marketing.

Get all the data on how your digital cards are used:

• the total number of installed cards;

• the number of active cards;

• full information on traffic sources: the number of clicks on each unique link (UTM) you created earlier, and the number of clicks by source type (Facebook, Instagram*, QR and others);

• the download conversion rate for each source.

All customer data in one place

Your account has full information about your customers:

• full name, gender, age and any other data you collect through an online form;

• the mobile devices they use;

• transaction history, and more.

The system holds not only your customers' form data, but also all the data on how they use your services and products:

• average check;

• how often they buy and use loyalty cards;

• how they respond to promotions;

• special offers;

• timing;

• traffic sources;

• favorite products (services).

How to use Loona.ai analytics

In the hands of a skilled marketer, all the data collected in your Loona.ai admin portal will help you:

• create an offer your customers will find most interesting;

• estimate the number of loyalty program members;

• make current customers more loyal and bring in new ones, while making your service better;

• forecast and raise the conversion rate and the results of each promotion;

• calculate the key strategic metrics of your business success: ROMI, LTV (Lifetime value).