Loona.ai x Lisa Prishla

To write this case study, we met Valentin Filatov, the owner of the "Lisa Prishla" restaurant. We talked about all the key moments, from the start of our work together to the results.

Ekaterina, Loona.ai marketer: Hello, Valentin! Tell us more about your venue. What makes it special?

Valentin, owner of the "Lisa Prishla" restaurant: "Lisa Prishla" is a food hall stall in the "Food Park Merkuriy" food hall. We cook a French classic: grilled chicken. We marinate our signature grilled chicken for 24 hours and then cook it on a horizontal UBERT grill. The chicken comes with French fries, made in our own special way.

Ekaterina: What problems worried you when you started working with Loona.ai?

Valentin: When we started working together, the restaurant was at an early stage.

We came to Loona.ai mainly to bring more guests to our venue. We needed to build a guest database and find ways to keep these guests.

The main problems were: no loyalty system for guests, not enough guest traffic, and the restaurant's communication with guests was not automated.

Ekaterina: Valentin, you probably set the goals for our work together based on the problems you found, right?

Valentin: Yes, that's right. The problems we found helped us set the most important goals for our work together. We gave Loona.ai these goals: grow the guest database, launch a loyalty system, choose the program that fits best, and find the channels that work best for card distribution.

Ekaterina: Valentin, how did the implementation of the system go at your venue?

Valentin: First, we set up the integration with our iiko POS system, so that our digital tool works properly. This made our sales analytics more accurate and more useful.

Next, we decided to launch a two-part loyalty system: points and discounts. The venue's staff also ate there, so the discounts were made just for them. For the restaurant's main guests, we chose the points program. By the way, this also let the team keep guest purchases and staff purchases apart, so the numbers stayed correct.

Ekaterina: Tell us, Valentin, how did you promote the loyalty program to your guests?

Valentin: We gave out the cards through two channels: a QR code placed right in the venue, and a link to download the card on the restaurant's website. We think card distribution is one of the most important stages. That's why you should not stop at offline methods only. Use the digital channels you already have too.

Screenshot of the loyalty card from the website: lisaprishla.ru

To download the card, guests have to sign up. When signing up, users gave this information:

• first name
• last name
• phone
• gender
• date of birth

This gave us a list of guests with all their phone numbers, which we later used for different campaigns. This data helped us split the guest database into segments and send push notifications based on gender, number of purchases or other criteria.

Ekaterina: Our work together grew actively. What results did you reach?

Valentin: After the first months of work, the average check grew by 29% to ₽822, the purchase conversion rate was 71.1%, and 398 cards were installed. It's also worth saying that in the end we launched points and discount loyalty systems, got a tool to attract and keep guests, and set up communication with guests through push notifications.

I think I should also say a few words about the Loona.ai admin portal. It's handy and easy to use. And the team is very pleasant to work with: they answer questions on time and handle tasks quickly.

We see progress in the results of our work together, and we are moving toward our goal!

Today we shared one more story of our work with the restaurant business. To sum up, we want to share our own conclusion. Whether your restaurant has 4 seats or 100+, whether you are at your peak or just starting to grow, it's never too late to get better.

By the way, you can try the interface and get access to the admin portal for free for 14 days. Just sign up