Company and events

Case study: "Winery No. 1"

How to grow your business successfully

One cold evening, we, the Loona.ai team, met with Alexander Migdalsky, the general manager of “Winery No. 1”.

What is “Winery No. 1”?

In Alexander's own words, it's a place where absolutely everything, including the food, is about wine. Two full-time sommeliers will always help you choose, and on Fridays and Saturdays you can come to a party.

This is a story about how to help your business stand firmly on its feet. At that time the numbers were quite sad: only about 10% of the seats in the restaurant were filled. We decided to put all our effort into improving these numbers, and during a lively kickoff and consultation with Alexander we started to draw up a strategic plan.

First of all, we set the main goals: the venue had to get past the break-even point by attracting new guests and raising their repeat rate.

We started to carry out the strategic plan we had made. Our team took care of implementing the system, training the staff and the integration with r_keeper.

Digital cards are quite a strong marketing tool. They let Alexander's venue build interactive communication with guests, increase sales and guest traffic, and improve how people feel about the brand.

Now absolutely any visitor to the “Winery” can quickly add its loyalty card to their phone. With interactive location-based notifications and unlimited push notifications, the venue can talk to guests and tell them about the most interesting offers of the day, week or month. What's more, the system for collecting and analyzing statistics lets the venue collect data and see how well its marketing campaigns work.

The next step was working with geotargeting.

₽35,000 was spent on promoting the page and making the venue better known on Facebook and Instagram*,

and another ₽35,000 on promotion through the Telegram channel “Sysoev.FM”, one of the biggest sources of food news, with a monthly reach of more than 3.5 million people.

The results of our work came quickly.

After just one week, the average check went up. There were now about 8 transactions a day: up to 10 on Fridays and Saturdays and about 5-6 on other days.

What was the result after 30 days?

  • 1 million rubles in revenue
  • 20% repeat rate
  • 1,500 cards added per month
  • 1 happy general manager

Explore Loyalty Program