Communications and marketing

Gift cards

Benefits of gift cards

A digital gift card is a type of gift card that comes in digital form. You can buy any product for the set amount by showing only the gift card number.

Benefits of gift cards:

  • They can be a good way to pay if you don't want to pay in cash or use a credit card.

  • Gift cards can be a good present for holidays or any other special occasion.

  • You can use gift cards to control your spending (it helps you avoid bank overdrafts).

  • They can be simple and easy to use.

Sometimes it's hard to choose a present even for the people closest to us, the ones we know very well.

Gift cards let the person who gets them buy what they want, when they want.

They are a great alternative to a regular present for family, friends and coworkers.

What gift cards can do

The card owner can pay for purchases with the money on their balance at a certain venue, store or group of brands. This depends on the company's policy and loyalty strategy. They will get a link to activate the card by SMS or email. They can link the card to their phone number and see the card details, just like on a regular debit card: card number, expiry date, CVC/CVV code and balance. The card can be added to Apple Wallet or Google Pay.

If the customer spends less than the balance, the remaining money doesn't expire. They can also top up the card and buy something more expensive. This builds trust in the brand and customer loyalty.

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