Today we decided to share with you the main secret of successful loyalty programs. Sadly, we see the same mistake so often: companies set up a loyalty program and think,
"There, it's all done, our base will grow like a magic tree". But no, it won't! Without actively reaching out to potential customers, those mysterious loyalty cards will stay just cards. One of the most common mistakes is that companies do almost nothing to tell customers:
- that the loyalty program exists,
- what the customer gets by joining the program.
Aaand… the simplest and one of the most effective ways for a customer to learn about your loyalty program and join it is
the magic question: "Do you have our loyalty card?" Every manager/salesperson who works with customers should ask it. This one question alone can grow your base several times over. Yes, it's that simple and obvious. But of course, that's not all. Next come
3 very simple steps for your manager: 1. If the customer has no card, right away
tell the customer what they will get by joining your program. For example: "We have a points program. If you get the card now, you can use the points you earn on your next purchase. That's 10% of what you're spending today." 2. Explain how to join your loyalty program. For example, the Loona.ai loyalty program lets a customer get a digital card in one tap. In this case, managers say: "Please scan the QR code, and you'll join our loyalty program right away." 3.
Sign the customer up right here and now for your loyalty program. That's it. That's all the magic behind a successful loyalty program! Just count how many customers come through your business in 1 day, and how many of them you could have told about your loyalty program. And while you're at it, count
how many customers you lost by not telling them about it. Yes, not everyone will add the card. Only some of them will say yes. But trust us: when you start offering a loyalty card to every customer, your customer base will grow every day.
Example: Every day, 50 customers come to you We ask each of them the magic question: "Do you have our loyalty card?", explain the benefits and offer to join the program right away. 10 customers out of 50 agree to join your loyalty program. In a month, your base will grow by 300 people. In a year, by 3,600 people. And if you work to get not 10 but 20 customers out of 50 to add the card (here you'll need to think about benefits that make joining worth it for the customer), your base will grow even faster. Loona.ai clients have one more effective way to track and boost sign-ups through their staff:
staff incentives. The Loona.ai Admin portal shows how many cards each staff member got customers to add in a month. Incentives can be financial or non-financial. For example, the staff member whose link/QR code gets the most cards added receives a bonus or an award. There are many ways to work with staff, and we'll talk about them in our new articles. Remember:
"Do you have our loyalty card?" is not just a question. It's your key to magical growth of your customer base and higher sales for your business! 🚀
