Digital coupon

Digital coupon

Digital coupons and coupon websites are very popular in Russia today. This is no surprise: they help build interest in products and services through well-planned promotions and discounts. Coupons are saved to the customer's phone, and this makes them a marketing tool that fits almost any business.

Benefits of digital coupons

A coupon is one of the most effective ways to get new leads. It brings a buyer to a specific store and pulls them into your sales funnel. The benefits of a coupon are clear:

• It is added to a smartphone in a couple of taps. It is easy to keep and can't get lost, because the phone is always with the customer.

• It is cheap to launch. You don't have to give a share of sales to coupon websites.

• It takes no space on the phone, and the customer can use it any time it suits them.

• It helps you stay in touch with the customer. You can send push notifications through the coupon to tell people about a promotion or a discount, or to remind them of it. This helps bring a cold customer all the way to your store.

• You can track the numbers: see what customers do in real time.

• A coupon has a time limit. This pushes the customer to come before the promotion ends.

All these benefits of mobile coupons help your offer reach many more customers and make the path to buying a product or service shorter.

What a digital coupon can do

A digital coupon shows on the smartphone screen and is stored in the phone's memory. You can set and change how long it is valid, based on the goals of your project. A coupon like this can have its own design, a barcode, a logo, a text message and a number code. After the QR code on the coupon is scanned, it stops working. Only 1 in 5 used coupons is deleted from phones, so you can keep talking to people through most of the cards they saved before. When a promotion ends, you can update the coupon: change the banner, the promotion and the end date, and make all used coupons work again. To keep a customer who came with a coupon, you can give them a personal discount card or points card at the store and turn them into a regular customer.

Analytics is an important part of your marketing plan

You can track coupon numbers: you will always know how many coupons were given out and how many were actually used. You will also know where your traffic comes from and how many visits came from each source. Based on how customers use mobile coupons, you can get a full picture of what they like, see the age and gender of your buyers, and later send them targeted offers.