Communications and marketing

Gift cards for beauty and wellness

A guaranteed visit to the beauty salon

Gift card

A gift card is a type of coupon with a face value. Like points, a gift card helps draw attention to a beauty business, grow the client base and, as a result, increase sales. This tool is very popular among companies in the beauty industry, and in digital form its benefits grow many times over.

Benefits of a gift card

A gift card is a great way for a client to get a service or product worth the amount shown on the card. The company, in turn, sells the service or product in advance. This marketing tool has several advantages:

• It helps make a certain service or product popular and spread your best special offers;

• It brings extra income even before the service or product is sold;

• When people use a gift card, they usually pay extra from their own money, which raises the average check;

• It's a great gift during promotions that guarantees the client comes back.

A gift card opens new opportunities for business

A digital gift card is an effective marketing tool. It sits in the client's smartphone, keeps you in constant touch and encourages visits. To use the gift card and pay for services up to its value, the client first needs to activate it. This step includes filling in a form, so you can use the information for analytics and for sending targeted offers.

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