Discount loyalty cards for the "Beauty and health" industry

A discount loyalty card for the "Beauty and health" industry

When beauty businesses launch a loyalty program, clients get good deals, and the businesses get more visitors. The perks of a digital card help you reach more people and grow the number of regular clients.

Benefits of discount cards

The digital discount loyalty card also brought a new way to talk to clients. In many ways, it works better than the usual ones. This tool has helped beauty businesses to:

• Improve the company's financial results, because clients become more loyal and come back sooner;

• Build a steady channel to inform and talk to the client;

• Learn what each visitor likes, to create a personal discount program and other offers.

The loyalty program is made for each business separately. It takes into account the target audience and the services the business offers. Each tier of the program has its own discount, and the discount grows as the client spends more. The discounts are clear, and the program is built with a personal approach, so it works better and clients like it more.

How to use a discount card and what it can do

When a client visits a beauty salon, they show the discount loyalty card to the receptionist. A scanner reads the 2D code, the client gets a discount on the service or product, and all the purchase data goes to the CRM system. Now the business knows what the visitor likes. Later it will use this information to build a profile of the client and to choose a trigger. After using the digital discount card, the client automatically gets a push notification about the new balance and about moving up to a new tier of the loyalty program.

A simple online form means you don't have to spend time filling in forms and collecting client information. What's more, client data in digital form can become the base for future marketing research and help you split clients into accurate segments. When you look at what visitors like and need, you can make personal offers.

You can give discounts and promotions to different groups of people, based on different events. For example, extra points for women on International Women's Day, or a few days before this holiday, will bring people to your salon. Visitors always like birthday greetings, and most importantly, these greetings make clients more loyal.

When you know your target audience and split it into groups, you can set up a custom automation with notifications for each group.

With the right rewards and incentives, a casual visitor becomes a regular one. Today a discount is not a last resort or a way to attract one-time clients. It is a well-tuned tool that rewards every visit, while personalized offers bring clients back more often.