Loyalty programs

Launching a loyalty program is a way to build good relationships with customers and an investment in your company's long-term growth. Loyalty programs help you hook customers, create a good first impression of your brand, get them involved and make them come back.

What types of loyalty programs are there?

Points are quite popular now. Points programs add points to a card (as a rule, the amount is a certain percentage of the purchase), and the customer can spend them in one way or another (that is, make another purchase).

What is the secret of their success with customers? Psychology, a game element and a real money benefit. But statistics say that half of all points will never be spent.

A coupon is a ticket or document you can use to get a discount when you buy a product. Coupons are usually issued by makers of consumer goods or by retailers for use in stores as part of promotions.

A discount system was and still is popular as one of the simplest types of loyalty program.

Gift cards are a marketing tool that is unique in how simple and useful it is. For example, now, during the crisis, a business can use gift cards as a way to bring in extra revenue when offline sources of income are closed. You can sell now and provide the service later.

What can they give you?

• keep customers, raise the average check and increase purchase frequency among those who buy less;

• stay in regular touch with customers (you can thank them for big spending or find out why they became less active);

• build a good-quality contact database;

• get valuable information about customer behavior;

• build trust in your brand and make it better known;

• split customers into groups;

• make personalized offers;

• engage customers and reward them for their loyalty to your brand.

Depending on your business goals, you can use different loyalty program mechanics

1. To attract new customers, you can use welcome points or a welcome discount. You can also launch a referral program where members can share the card and get points.

2. For retention, you can set up retargeting rules based on customer behavior.

3. To win back lost customers, you can send links to download the card by SMS and motivate people to install it with welcome points.

Our Loona.ai platform supports all the mechanics for attracting customers and keeping them after that. We make sure your LTV, ROMI or average check grows.

The Loona.ai product is a strategy to build and strengthen your company's edge over competitors.