Targeting

Targeting is a modern advertising tool. From all your potential and/or current customers, it lets you pick out a segment that meets set criteria and send them an ad message.

Digital loyalty cards and targeting

Targeting matters a lot for running customer loyalty programs well. Birthday and holiday greetings, themed promotions, personal discounts - all this helps a business owner make customers feel good about the products or services they are offered.

Targeting options in the Loona.ai system

Splitting groups by target audience - by gender, age and so on. When you split customers by these and other traits, you can send messages to the customers who will find your offer most relevant.

Geotargeting - a type of targeting tied to where the user is right now. You can set up alerts for your users that invite them to your venue when they are no more than 400 meters away from you.*

*In the Loona.ai system, you can set up to 10 geolocation points per card template.

By time targeting lets you invite your customers at a specific time. For example, to a business lunch from 12:00 to 16:00, or to tell them about discounts at a beauty salon during the quietest hours.

Behavioral targeting and interest-based targeting come down to collecting information about the user's interests and behavior based on cookies.

How does this work in a digital loyalty card system?

Loona.ai lets you collect not only your customers' profile data, but also information about what they like. For example, which dishes a customer orders most often in your restaurant, which services they use most often in your beauty salon and so on. With this data, you can create personalized offers based on your customers' preferences and tastes.

By traffic source targeting gives you a clear picture of which ad sources worked best. With deep analytics in the Loona.ai system, you can see exactly which source helped you give out the most cards.

Why do you need targeting in digital loyalty systems?

To boost sales. Clearly, this technology helps you boost sales among your regular customers with different types of targeting.

To bring customers back. Every business has customers who used your services a couple of times and then disappeared. You can "bring these customers back to life". For this, you use retargeting. It is used when a potential customer saw your offer and showed some interest, but didn't use it. Most often, in such cases, businesses give welcome points that are valid for a limited time.

To bring in new customers. All the data about your customers that is collected in the admin portal can be used for advertising and for bringing in new customers. When you have a clear picture of your typical customer, you can run an ad campaign that works many times better than all your past campaigns.