Loyalty program for the "Beauty and health" industry

Loyalty programs for the "Beauty and health" industry

In the fight for client loyalty, beauty businesses create different program mechanics to attract and keep visitors. With loyalty programs, businesses are sure to increase their client repeat rate and LTV.

By giving perks to regular visitors, such as good discounts and the best offers, you can set up an effective channel of communication with your clients.

Types of loyalty programs

These types of loyalty cards are typical for the beauty industry:

• Discounts. To get a discount, a one-time visitor becomes a regular client.

• Points. Points help you build long-term relationships with your clients and so make them visit you more often.

• Coupons. Coupons are valid for a limited time, so the client wants to use the service as soon as possible, before the offer ends.

• Gift cards. It feels good to give and get gifts. For a business, gift cards are a great way to grow the client base and get extra profit.

Any loyalty system in the beauty industry is built around clients' wishes and preferences. So after you collect all the data you need about a visitor (after they fill out a survey), you should analyze their needs and send them personalized offers. Only a carefully planned loyalty program helps you grow your target audience and your business's profit.

Benefits of loyalty programs

Strong competition pushes beauty companies to create new products, improve service and take care of their visitors 24/7. Modern internet technology and original loyalty programs help them with this.

Today, nobody goes to a beauty salon, a fitness club or a similar place without a smartphone: it is always at hand. That is why staying in touch with your audience all the time now helps you get more visits from clients. When you use push notifications to remind a client who has "disappeared" about yourself, you bring them back to your beauty venue.

A very effective tool

A loyalty program is a system of rewards for regular clients. It helps you attract visitors and build a pool of regulars. The main signs that any loyalty program works are: a stable average check, the repeat rate and a growing client base. If you lay the base for a successful loyalty program at the planning stage, you can:

• Understand whether the loyalty program you created motivates your visitors to come.

• Find out how much each client spent before and after using the loyalty system.

• Compare the income from clients who used the loyalty card with the income from visitors who chose not to use it.

A detailed analysis of the loyalty program will help you understand how it works in the beauty industry and how you can win regular visitors.

Integrating loyalty programs

Active promotion of a beauty venue does not work well without close work with popular websites and social media. This approach helps with promotion and gives you wide reach, while also catching the attention of your target audience.

Here is an example. A cosmetics brand gives clients points for viewing some information on its website and collects data about their preferences. The personal work with the client does not end there. Based on the client's interests, the brand puts together a selection of cosmetics with an attractive discount and sends push notifications. This way, the cosmetics company's loyalty program focuses on targeted communication.

Modern barbershops, nail studios, beauty salons and other beauty and health businesses are bringing in personalized client service everywhere. This is no surprise: all beauty companies have long aimed for a personal approach. In the end, it makes the business popular and, as a result, profitable. This special kind of "communication" with a client works like a quest: with loyalty cards, the client collects points and trades them for different perks (discounts, free consultations and so on).

Summing up

When you launch a loyalty program in a beauty salon, start from your client's needs and make an offer that will surely interest them. Start using the new features of digital loyalty cards now and see for yourself how well they work.