Loyalty points cards for restaurants

A loyalty points card for restaurants

Restaurateurs have daily tasks: earn more, stay in touch with their target audience and attract new guests. To handle them, they use a modern marketing tool: a digital loyalty points card. It is fairly new for our market, but the idea is simple. Points go into the guest's virtual piggy bank, and the guest can use them on the next visit to the venue. A loyalty points card gives a restaurateur several options: it builds and grows a group of regular guests, and it helps you run promotions and boost sales.

Benefits of points cards

Giving guests loyalty points cards solves one of the main marketing tasks in the restaurant business: more repeat visits. Guests stay interested because the spend-based rewards are good for them. They get rewards as points and can use them to pay for their next order at the same restaurant or at another venue of the same franchise.

A loyalty points card gives you many marketing options:

• run your loyalty program and see how well it works;

• build a "portrait" of a regular guest of the restaurant;

• track guest activity;

• send push notifications about promotions and special offers.

So the guest gets a digital points card that works like a mobile guide to the offers they care about, and the restaurateur gets an effective marketing tool.

How to use the points card

Getting points is easy: the guest just shows the card on their smartphone screen to the staff at the venue. To pay for the order, the system creates a 2D code and adds points. The guest can use these points on their next visit to the restaurant.

What loyalty points cards can do

For long-term marketing plans, a points program is the most effective marketing tool to make guests more loyal. A discount makes the first purchase more attractive, while points make a casual guest want to visit again. The guest gets into a kind of game: it becomes fun to collect points and get rewards for them, and to decide on their own what to spend them on and when.

Online surveys help you get all the information you need from the guest and use it for more marketing research and actions. Based on the guest's visit history and tastes (favorite cuisine, dishes and so on), the system creates personalized special offers and sends them to the guest's smartphone as push notifications. So the restaurateur gets a powerful analytics tool, 24/7 access to the target audience and an easy way to talk to guests.