What cards you can add to Wallet

Mobile wallets, Apple Wallet and Google Wallet, have become part of everyday life. People pay for purchases and keep tickets, memberships and points cards right in their phones. For a business, this is not just convenient. It's a full communication tool. If you know what cards you can add to Wallet, you can build an effective loyalty strategy and spend less on plastic cards.

Restaurants, cafes, fitness centers, salons and stores are moving their loyalty programs to digital more and more often. This makes cards easier to hand out and keeps you in constant touch with the customer: the card is always at hand, and notifications arrive the moment the business starts a promotion.

Main types of cards Wallet supports

Mobile wallets support several kinds of cards, and each one fits a certain business use case.

- Loyalty cards and points cards.
Used to collect points, get discounts and join promotions. These cards are used in restaurants, bars, cafes and stores.

- Gift cards and prepaid cards.
A good fit for venues that want to drive repeat visits. A customer can give the card to a friend or use it themselves, which makes your marketing more flexible.

- Memberships and club cards.
Often used in fitness centers, beauty salons and spas. The card can have an expiry date and show the member's status.

- Coupons and vouchers.
These cards work well for short promotions and special offers. After use, they update or are removed automatically.

- Event cards.
A good fit for restaurants and bars that hold parties, tastings or master classes. The card can show the date, the address and a QR code for entry.

With so many options, a business can pick the format that fits its goals: from keeping regular guests to bringing in new customers.

Why companies switch to Wallet cards

Digital cards solve several problems at once. First, they cut costs: you don't need to print plastic cards, order delivery or update data by hand. Second, Wallet gives you new marketing options: push notifications, location-based notifications and automatic promotion updates.

It's convenient for the customer too: they don't lose the card and get notifications in an app they already know. If the business sets up the program well, people start to see the card as part of their everyday life.

A good sign is when the system lets you:

- create and share cards through QR codes or links;
- add them to Apple Wallet and Google Wallet without signing up;
- update content and promotions automatically;
- split your customer base into groups and manage campaigns;
- see campaign results in one place.

How to set up issuing cards

Creating Wallet cards doesn't take complex development. All you need is a service that can create digital cards and has an integration with your CRM. First, you make a template: name, logo, description, background, points information. Then you set up the fields that will update: balance, date, member number.

After that, you create QR codes and links to share. Guests scan the code, add the card and start using it, with no extra apps to download.

How Loona.ai does it

Loona.ai is a CRM platform where you can issue and manage Wallet cards in one place. It lets restaurants, cafes, salons and other businesses create digital cards without developers.

The system helps you:

- issue loyalty cards, coupons, club cards and gift cards;
- add them to Apple Wallet and Google Wallet;
- track customer activity and sales trends;
- manage promotions and campaigns through push, SMS and email;
- see how well each campaign works.

Loona.ai makes Wallet cards part of a full CRM system. All data on customers, transactions and responses is collected automatically, and reports are available in your admin portal.

How a business can start using Wallet

Switching to Wallet cards is not a complex technical process. It's part of a strategy to move your customer communications to digital. To try the features, just get demo access to Loona.ai and see how the system works for your venue.

If you need help with the launch or with choosing a card type, Loona.ai experts will tell you how to set up the process and connect it to your current loyalty program. You can get advice by phone: +7 499 288 73 70.