A single loyalty card for a retail chain
When competition is high, a single loyalty card becomes a reason to choose a brand. It makes things simpler, builds trust and creates the habit of coming back.
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A car service loyalty program as a way to keep customers
A loyalty program for a car service works differently than in a restaurant or coffee shop. There is no daily habit here. People come when they need to: scheduled maintenance, a seasonal tire change, diagnostics.
How to raise your average check by 40% or more
A restaurant's profit depends directly on its sales. Restaurateurs, managers and marketers often try to bring in as many people as they can and spend big budgets on attracting new guests.
Calculating the ROI of a loyalty program
The ROI of a loyalty program: how to understand it, calculate it and then prove it in practice.
How to grow restaurant and venue revenue without a marketer
Growing restaurant and venue revenue with analytics, a loyalty system and personalized offers that keep guests and bring them back.
How can a loyalty program grow your restaurant's profit?
Complex marketing, explained simply
How to calculate LTV and why your business needs it
Ways to calculate LTV, example formulas and how to use this number to judge results, see how often customers come back and grow your business.
Ad labeling: the good news and the bad news
To label or not to label: since September 1, this is the main question for all marketers, and for business owners in Russia too.
Bringing customers back with a loyalty program - a review of the panel at Business Fest
A detailed review of the panel “How to work with customers so they come back? Best practices and loyalty programs”: the main thoughts and ideas discussed at “Business Fest”.
How fast you can launch a loyalty program
What can slow down launching the system in your business
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