How to measure LTV with CRM and loyalty program data
LTV is most often calculated from CRM and loyalty program data, because that is where purchases, visit frequency, points earned and redeemed, and responses to offers are recorded.
Loona.ai Blog
Loyalty card technology
Everything you need to know about how digital loyalty cards work and how to use them
What types of cards you can add to Google Wallet and how to choose a format for loyalty
For a customer, Google Wallet is a handy place to keep cards and passes they need to show or use quickly.
Targeted loyalty program
A targeted loyalty program is built on a simple idea: customers differ not only in how often they buy, but also in what they expect.
Virtual points card - rules, use cases and control over points
A virtual points card is a loyalty program format where the customer keeps the card on their phone and shows it at checkout with a QR code or barcode
A virtual discount card - how to set up discounts without losing margin
A virtual discount card is a digital card in Apple Wallet or Google Wallet that gives the customer a discount when they pay.
Loyalty program builder for business
A loyalty program builder lets you put all these parts into one system and manage them without extra hassle. This makes loyalty measurable, clear and easy to manage
Raising the average check in a restaurant with points
One of the key ways to grow income is to raise the average check in a restaurant with points. Points encourage not only repeat purchases, but also bigger orders
The guest portal as the control center for a Wallet card
A Wallet loyalty card is no longer just a way to identify a guest. More and more often, it is the way into the guest's personal space.
Loyalty card app or Wallet card
For cafes, salons and retail, the best strategy often means mixing formats. Wallet cards and online club cards let you launch a program fast and cheaply and collect your first data
Calculating a loyalty program for a coffee shop
A loyalty program for coffee shops is no longer just a marketing extra. It affects margins, visit frequency and the average check, so it needs a precise financial approach
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